Tourism digitization is the process of implementing technologies and innovations to enhance and expand the tourist experience. It includes the creation of digital tours, the use of virtual reality for virtual excursions, the development of mobile applications for navigation and travel information retrieval, as well as leveraging social media for promoting tourist routes and identifying points of interest. This process contributes to increased accessibility and attractiveness of tourist attractions, improved communication between tourists and local communities, and also stimulates innovation in the tourism industry.